Code Name: “Swy”
Profile: Swy started with Sound Ideas in early 2012 and is head of our Creative Group. His ability to look at things from a different perspective, ask our clients the tough questions and have no fear in telling you that your baby is ugly, are all attributes that make him invaluable. It’s his honesty and integrity that have made our clients plans go from good to great.
Favorite Quote: “The most powerful element in advertising is truth.” – William Bernbach (This quote has driven Swy’s strategic thinking for his clients’ brands for nearly two decades.)
Interesting Fact: In the early 90’s, Swy roamed the Pacific Northwest for 1 year in a van with a traveling drama group called “The Covenant Players”.