Sound Idea #39 – Sound Ideas gets down to Bare Bones

By Peter Heneveld

In todays media market there”s a strong desire for a personalized “look” when it comes to branding and product presentation.  This is one area Sound Ideas loves exploring with our clients. We take pride in helping our clients walk through an idea and creating a solution that will make their project stand out.

In the world of medical marketing, Animation can help tell a story. The 3D department worked on a short casino online animation with the intent of giving our clients a glimpse into what we can do with a simple object. In this exercise we took a handful of textures and a human shoulder (scapula & humerus) to illustrate that we”ve got a grip on bones. You”ll see glass, photo-realistic, X-ray, and a look into our Cinema 4D world via wireframe.

Freedom, Flexibility and Functionality to create a personalized look, that is a Sound Idea.

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Sound Idea #38 – Sight, Sounds and Senses

By Crystal Leighty

You know how the smell of cookies takes you back to a special memory or the way a song can evoke strong emotions from the past? The magic of video editing can have the same affect on your audience. How do you want to make your customer feel while they watch your video?

The way a video is edited can have a profound outcome on how it is perceived. You can start with the color. By removing the warmth and color from your video you can influence your audience to feel sad or scared. Bright, warm lighting can make the video feel happy or hopeful.

In the same way sounds and music can affect the emotions of the audience. A properly chosen music bed or sound effects in the background can help lead the audience to feel nervous, concerned, thoughtful, and more.

We set out to show how one shoot could be edited to show multiple emotions. In one hour, we got footage of our friend Peter walking through the woods. KC then edited it using four different techniques and each one should make you feel differently. How do you feel when you watch them?

Using planning and your senses to create the right message, that is a Sound Idea.

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