Sound Idea #39 – Sound Ideas gets down to Bare Bones

By Peter Heneveld

In todays media market there”s a strong desire for a personalized “look” when it comes to branding and product presentation.  This is one area Sound Ideas loves exploring with our clients. We take pride in helping our clients walk through an idea and creating a solution that will make their project stand out.

In the world of medical marketing, Animation can help tell a story. The 3D department worked on a short casino online animation with the intent of giving our clients a glimpse into what we can do with a simple object. In this exercise we took a handful of textures and a human shoulder (scapula & humerus) to illustrate that we”ve got a grip on bones. You”ll see glass, photo-realistic, X-ray, and a look into our Cinema 4D world via wireframe.

Freedom, Flexibility and Functionality to create a personalized look, that is a Sound Idea.

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